{Sweet San Francisco} Farmers’ Markets and Pop up Shops: Tell Tale Missive Two

One near-axiom of opening a business is that there will always be unforeseen obstacles. The trick is whether you have the agility to sidestep these pitfalls and maintain as much forward momentum as possible. When I first learned about Tell Tale Preserve Company, the storefront was projected to open by the end of this year. […]...

{Sweet San Francisco} The Society Bag: Tell Tale Missive One

Smoked almond brittle from the November Society bag. What’s a pastry kitchen with a not-yet-open storefront to do? You could start supplying local coffee shops with morning comestibles. You could also start a monthly sweet subscription service and provide people with a veritable bag of goodies to enjoy and hopefully become addicted to. I think […]...

{Sweet San Francisco}: A Tale of Tell Tale

Dear readers, I can’t believe BlogHer Food is in just a few days – I’m so excited to go and I hope to see many of you there! Please let me know if you’re showing up, or just come up and say “hi!” if you see me there! I look forward to meeting you all! […]...