{SF} The Society Bag: Tell Tale Missive One

October 27th, 2010 · 8 Comments · San Francisco, Sweet Spots, Sweet Spots

Almondbrittleleaves

Smoked almond brittle from the November Society bag.

What’s a pastry kitchen with a not-yet-open storefront to do? You could start supplying local coffee shops with morning comestibles. You could also start a monthly sweet subscription service and provide people with a veritable bag of goodies to enjoy and hopefully become addicted to.

I think the Society bag is a cute idea and smart strategy: it serves as a tangible focus for the kitchen staff as they break in the new kitchen space, and works as a way to give the public a preview of things to come – while building a customer base. Food-based subscriptions are certainly not new, but I think in a way the success of CSA boxes and their like has primed food lovers’ appetites for increasingly sophisticated collections of artisan food products. Chocolate of the month club may be old hat, but the potential of a monthly showcase for a patisserie is, I feel, not yet fully explored. Enter the Society bag.

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